Supporting the professional development of future talent


Nicholas Latifi, GP2 Driver

Nicholas Latifi is an up-and-coming Canadian racing driver that is one step away from graduating to Formula One.

In 2015, Nicholas’s management team asked us to develop a striking new brand for the 21-year-old and to establish a global communications platform that would support his racing activities in the 2016 GP2 Series. After a comprehensive research phase, we developed a distinctive brand identity that was rolled out across his media channels, including a new website.

We also produced a series of videos that helped to bring the identity to life. We are also responsible for designing, writing and distributing all of Nicholas’s media materials to journalists across the world and we work with his sponsors to co-ordinate activation regionally and internationally. In addition, Whistle manages Nicholas’s social media channels and we provide training and advice to assist with his professional development.

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