Redefining an industry leader with a novel approach
Catermasters is a workplace caterer operating on a national scale – but its approach to the industry is radically different to that of its competitors.
Talented chefs who insist on using fresh, locally-sourced ingredients cook all of the food that is served to customers in the firm’s 120-plus workplace units across the UK.
Catermasters’ offering is regarded as one of the best in the industry and has set a new standard in the workplace catering sector.
To highlight this, Catermasters asked us to develop a new corporate brand that would showcase its fresh and invigorating approach.
The result was our ‘Food is Everything’ brand that was rolled out internally and externally through a variety of online and offline mediums.
The brand proved instrumental when educating the firm’s employees about Catermasters’ company-wide approach to cooking and values around food.
The re-brand also allowed customers to develop a much clearer understanding of Catermasters’ values, food provenance, and health and taste benefits.