As a business evolves, so should its identity. We used our branding experience and skills to give this multinational software company a full make over. Building on the AI specialist’s bold, bright and brave attitude, we introduced some fresh and invigorating colours, a new design approach and a concise suite of icons. With its new identity in place, Artificial Solutions now enjoys a grown-up look and has been elevated to sit confidently alongside some of the biggest names in its industry.
“From the first designs and concepts, through to the final rush of D-day, the whole team worked its magic, developing an innovative, contemporary and incredibly striking new identity for us – perfect for the fast-paced and very competitive AI sector. We have had a fantastic reaction both internally and externally, and we look forward to retaining our spot as the brightest beacon in a very crowded market.”Liz Johns, Artificial Solutions Head of Corporate Marketing