Nicholas Latifi is a talented Canadian racing driver who is close to graduating to Formula One. In 2015, we were asked to develop a complete communications platform to support his racing activities. Our brand identity has been rolled out across his media channels, including a new Whistle-built website, and has been brought to life in a series of Whistle-produced videos. We continue to be responsible for designing, writing and distributing all of Nicholas’s external-facing materials and we work with his sponsors to co-ordinate activation regionally and internationally. We also manage Nicholas’s social media channels and provide communications training and advice to assist with his professional development.
“The guys at Whistle certainly know their stuff. From managing my website and coming up with great content, to keeping the media and everybody else up to speed with my progress, I know I can rely on them.”Nicholas Latifi