W Series is a totally unique proposition in motorsport. Series organisers turned to Whistle to help write the W series story and communicate the USPs that the single-seater championship has been founded on.
After doing our homework, we carefully constructed a series narrative and design theme that captured the dynamism, passion, determination and legacy ambitions at the heart of the series.
This formed the basis of the succinct ‘emotion deck’ that is used to give stakeholders a powerful first introduction to W Series. The narrative has also been expanded to form the basis of a more detailed creds deck that we have put together.
We also research, write and design new partner proposals that W Series uses to support the work of its commercial department. These documents not only contain crucial business case data, but also fully-illustrated activation concepts.